MOT Data Analysis

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eDynamix recently ran an MOT cleanse project with 2 OEM partners and reported that, on average, 66% of MOT dates in the various Dealer Management Systems were incorrect. This figure includes 10% of vehicle records that had no associated MOT date, and 56% where the MOT date was incorrect by more than 30 days.

Analysis found that over 28% of vehicles had gone through an ownership change since the last visit and 2.5% of active vehicles in the dealers’ database had been scrapped. These figures suggest that dealers are wasting much time, money and energy sending MOT reminder communications to customers who no longer own the vehicle, or when the MOT is not actually due which can mount into 10’s of 1,000’s of pounds annually in SMS messages, letters and man time.

“With varying service intervals, annual MOT’s don’t necessarily fall in line with service events, and those customers without a service plan are more likely to look at other options for their MOT when this happens” said Iain Nickalls, Director at eDynamix. “This, plus the cost of sending unnecessary communication to customers are reasons why it is essential to ensure that MOT dates are correct in dealer management systems. Dealers could be missing out on hundreds of thousands of pounds in revenue not only from the MOT test itself, but also from the associated upsell opportunity”.

eDynamix are a DVLA data partner and have processed over 2 million records through their MOTCleanse solution so far. Once cleansed, the data is returned to the dealer in a format that can be easily uploaded directly back into most DMS systems ensuring that the MOT, ownership and scrappage information is up to date and accurate.

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Online Bookings

Live Dashboard
Dealers using our Online Bookings platform now have instant visibility on rolling 28 day performance by brand through the live dealer dashboard. Statistics include the number and value of bookings, a graphical representation of what devices are used to make the bookings and also the times when bookings are made.

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Amend & Cancellation
Confirmed bookings can now be amended or cancelled with ease by the customer. Using the link embedded within their confirmation email, customers can modify every aspect of the booking or cancel it up to the booking date. An email will be sent to the nominated email address notifying them of the change, with all amendments recorded in the log.

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Voucher Codes
Dealers can now easily create date driven voucher codes which can then be used by customers to receive a fixed or percentage value off their booking. A usage counter clearly shows how many times the code has been used at each dealership to monitor effectiveness.

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MOT Auto Include
The system will check if an MOT is due within 30 days of the current date with the DVSA and, if it is, will automatically it include it in the booking.

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Device Notification
See the device a booking was made on, whether it was a mobile or laptop, and the operating system and browser used.

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Reporting
The online bookings report has been created to allow management to view a summary of bookings made by dealership in a given date range.

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