eDynamix recently ran an MOT cleanse project with 2 OEM partners and reported that, on average, 66% of MOT dates in the various Dealer Management Systems were incorrect. This figure includes 10% of vehicle records that had no associated MOT date, and 56% where the MOT date was incorrect by more than 30 days.
Analysis found that over 28% of vehicles had gone through an ownership change since the last visit and 2.5% of active vehicles in the dealers’ database had been scrapped. These figures suggest that dealers are wasting much time, money and energy sending MOT reminder communications to customers who no longer own the vehicle, or when the MOT is not actually due which can mount into 10’s of 1,000’s of pounds annually in SMS messages, letters and man time.
“With varying service intervals, annual MOT’s don’t necessarily fall in line with service events, and those customers without a service plan are more likely to look at other options for their MOT when this happens” said Iain Nickalls, Director at eDynamix. “This, plus the cost of sending unnecessary communication to customers are reasons why it is essential to ensure that MOT dates are correct in dealer management systems. Dealers could be missing out on hundreds of thousands of pounds in revenue not only from the MOT test itself, but also from the associated upsell opportunity”.
eDynamix are a DVLA data partner and have processed over 2 million records through their MOTCleanse solution so far. Once cleansed, the data is returned to the dealer in a format that can be easily uploaded directly back into most DMS systems ensuring that the MOT, ownership and scrappage information is up to date and accurate.