iConsent

You’ve had the “What is”, now for the “How to”…

iConsent

iConsent, combined with GDPR Cleanse provides a suite of tools to ensure consent under the GDPR is managed correctly. With multiple consent capture points that fit your daily processes, as well as cleansing of data ready for marketing, you will be completely covered for this element of GDPR.

  • Manage consent capture within the Connect app*
  • Analyse by contact methods
  • View at dealer or group level
  • Regular reports pushed to your email
  • All your consent in one place
  • Standalone module for capturing consent
  • Tablet and desktop options for ease of use and flexibility
  • Fully integrated into the eDynamix platform
  • DMS integration available**
  • Comes with GDPR Cleanse module for GDPR compliant marketing

GDPR Cleanse provides a mechanism for full GDPR compliance when marketing your customers once consent has been captured using iConsent. GDPR Cleanse works with any DMS*** without the need for full integration and includes MPS & TPS as well as email validation as standard. Please contact us for more information or to book a demo.

*Coming Soon

** DMS Dependant

***DMS Export format dependant

Find out more

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VIDEO1st and YouTube

Harness the power of YouTube through VIDEO1st Online to increase vehicle sales…

VIDEO1st Online

VIDEO1st Online provides a platform for dealers to take a sales video on the forecourt and then seamlessly upload it directly to YouTube and Auto Trader. Using a VRM lookup, full vehicle details are populated onto the video-sharing website as the media is uploaded together with a direct link to the Auto Trader advert for the vehicle.

  • Uploaded media
  • Description from DVLA
  • Price from Stock Master
  • Dealer contact information
  • Link to ad on Auto Trader
  • Price
  • Vehicle Description
  • Media from You Tube
  • Dealer contact information

If eDynamix Stock Master is being used to manage and monitor stock profiling from the DMS then the current retail price is attached to the vehicle description on YouTube. If the price is adjusted within Stock Master, this is immediately reflected on the YouTube video.

Of the videos watched on a Dealers’ YouTube channel, 55% are found from YouTube’s own search and browse features with a further 36% viewed after being suggested while watching a video on the site.

When found from external sources, 31% are viewed after a user search on Google and 30% are from other channels.

  • £99 per month including
  • YouTube
  • Auto Trader
  • Personalised Videos

Find out more

The difficulties of the GDPR within the Automotive Sector

The automotive sector is particularly affected by the GDPR due to its inherent franchise structure which has led to many variations in processes and systems.

The key issues to overcome revolve around consent management and compliance management which include:

·      Embedding consent capture within daily processes

Most Dealer Management Systems do not easily allow you to capture consent as, generally, they are not customer facing systems. Dealers may resort to capturing consent on paper forms and then manually transferring to the DMS. This can lead to errors and loss of consent evidence if not managed properly, not to mention the additional time required to process this data.

·      Capturing consent in multiple systems 

Many dealers have multiple systems that capture customer data, such as Sales Enquiry Management, CRM, Service Plan, Video tools, etc. If consent is being captured in each of these then it can lead to duplication and potential mismatch of consent which slows down the marketing process and could cause a breach of the GDPR.

·      Updating consent for existing customers

While it is possible to update consent already held for existing customers, to do so is incredibly difficult as it relies on having evidence of opt-out options at point of data capture (which most dealers don’t have). The only real option is to start gaining consent one by one as you see your existing customers through normal business.

·      Measuring and managing consent

Dealers who have already started the consent capture process are finding it difficult to measure important KPIs, such as capture rates and agreed contact methods. Moving forward these extremely important business KPIs need to be managed on a frequent basis to ensure consent levels remain consistently high.

·      Compliance Management

To be compliant with GDPR, most, if not all dealers will require a Data Protection office (or DPO for short). The DPO will be tasked with, amongst other things, mapping out the exchange of data, training staff on GDPR processes, managing Data Processors and much more. All of this can become overwhelming if it isn’t managed and stored centrally as evidence of duty of care will be required if a complaint to the ICO is made.

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At eDynamix, we recognise these issues as high priority which is why we’ve built iConsent, our GDPR solution in an app. With it you have a single repository of consent with multiple capture points that embed themselves within your daily processes. iConsent can work with multiple databases at once and consolidate records to produce a master consent record for each customer.

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Case Study

For the pilot of iConsent, we asked a number of dealerships to use it in their showrooms to capture consent. The results taken from 2 months of data show that 48% of consumers chose marketing by mail with the highest choice being email at 68%. Phone came in at 61%with SMS at 57%. Overall however, 90% of customers chose to be marketed via at least 1 channel.

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See our iConsent leaflet

GDPR Cleanse

Within iConsent is GDPR Cleanse. This feature provides a mechanism for full GDPR compliance when marketing your customers once consent has been captured using iConsent. GDPR Cleanse works with any DMS without the need for full integration and is equipped with a SAR Console for easy handling of Subject Access Requests. Right to be forgotten management and full integration to the Telephone and Mail preference services can also be included for efficient removal of customer data on the eDynamix platform.

GDPR Compliance Manager

Included within iConsent is our Compliance Manager tool that allows Data Protection Officers to manage the entire process of GDPR compliance. As well as a customisable ‘live’ compliance check list, there is a repository of useful information as well as a secure ‘document locker’ to keep everything GDPR related in one location.

See our GDPR booklet

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Our Connect desktop and mobile application keeps you in touch with GDPR KPIs not only for consent, but overall business compliance management.

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eDynamix will be running a series of online workshops soon to discuss GDPR and iConsent, please visit our website to book a space at one of these. You can also book an on-site demo by contacting the eDynamix team through the following channels:

Phone: 01670 751201

Email: enquiries@edynamix.com

Website: www.edynamix.com

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