iConsent combined with GDPR Cleanse provides a suite of tools to ensure consent under the GDPR is managed correctly…

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The difficulties of the GDPR within the Automotive Sector

The automotive sector is particularly affected by the GDPR due to its inherent franchise structure which has led to many variations in processes and systems.

The key issues to overcome revolve around consent management and compliance management which include:

·      Embedding consent capture within daily processes

Most Dealer Management Systems do not easily allow you to capture consent as, generally, they are not customer facing systems. Dealers may resort to capturing consent on paper forms and then manually transferring to the DMS. This can lead to errors and loss of consent evidence if not managed properly, not to mention the additional time required to process this data.

·      Capturing consent in multiple systems 

Many dealers have multiple systems that capture customer data, such as Sales Enquiry Management, CRM, Service Plan, Video tools, etc. If consent is being captured in each of these then it can lead to duplication and potential mismatch of consent which slows down the marketing process and could cause a breach of the GDPR.

·      Updating consent for existing customers

While it is possible to update consent already held for existing customers, to do so is incredibly difficult as it relies on having evidence of opt-out options at point of data capture (which most dealers don’t have). The only real option is to start gaining consent one by one as you see your existing customers through normal business.

·      Measuring and managing consent

Dealers who have already started the consent capture process are finding it difficult to measure important KPIs, such as capture rates and agreed contact methods. Moving forward these extremely important business KPIs need to be managed on a frequent basis to ensure consent levels remain consistently high.

·      Compliance Management

To be compliant with GDPR, most, if not all dealers will require a Data Protection office (or DPO for short). The DPO will be tasked with, amongst other things, mapping out the exchange of data, training staff on GDPR processes, managing Data Processors and much more. All of this can become overwhelming if it isn’t managed and stored centrally as evidence of duty of care will be required if a complaint to the ICO is made.

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At eDynamix, we recognise these issues as high priority which is why we’ve built iConsent, our GDPR solution in an app. With it you have a single repository of consent with multiple capture points that embed themselves within your daily processes. iConsent can work with multiple databases at once and consolidate records to produce a master consent record for each customer.


Case Study

For the pilot of iConsent, we asked a number of dealerships to use it in their showrooms to capture consent. The results taken from 2 months of data show that 48% of consumers chose marketing by mail with the highest choice being email at 68%. Phone came in at 61%with SMS at 57%. Overall however, 90% of customers chose to be marketed via at least 1 channel.

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See our iConsent leaflet

GDPR Cleanse

Within iConsent is GDPR Cleanse. This feature provides a mechanism for full GDPR compliance when marketing your customers once consent has been captured using iConsent. GDPR Cleanse works with any DMS without the need for full integration and is equipped with a SAR Console for easy handling of Subject Access Requests. Right to be forgotten management and full integration to the Telephone and Mail preference services can also be included for efficient removal of customer data on the eDynamix platform.

GDPR Compliance Manager

Included within iConsent is our Compliance Manager tool that allows Data Protection Officers to manage the entire process of GDPR compliance. As well as a customisable ‘live’ compliance check list, there is a repository of useful information as well as a secure ‘document locker’ to keep everything GDPR related in one location.

See our GDPR booklet

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Our Connect desktop and mobile application keeps you in touch with GDPR KPIs not only for consent, but overall business compliance management.


eDynamix will be running a series of online workshops soon to discuss GDPR and iConsent, please visit our website to book a space at one of these. You can also book an on-site demo by contacting the eDynamix team through the following channels:

Phone: 01670 751201

Email: enquiries@edynamix.com

Website: www.edynamix.com

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Integrated systems playing more influential role in aftersales


eDynamix and their connected suite of products, including service plans, vehicle health check, VIDEO1st, proactive follow up and online bookings have continued to help dealers maintain and improve customer retention and aftersales profitability throughout 2017.

Service Plans offer a customer the convenience of small monthly payments which allows them to budget for all of their servicing needs over the coming months and years. With an average value of £860 per plan, including almost £200 of optional services such as MOT’s and brake and air conditioning services, and average term of 41 months, dealers continue to adopt and rely on eDynamix service plans for ongoing retention and revenue. With plans often sold at full hourly labour rate dealers also see a higher return from service plan customers than through non-plan retail customers with £166,000 per workshop generated from eDynamix service plans in 2017.

With the addition of maintenance items, such as tyres and brakes, to the monthly payment both customer convenience and dealer profitability are improved. The average value of vehicle maintenance items added over and above the services traditionally found on a service plan is £235.

£112,000 of identified work was sold per workshop using iVHC, eDynamix electronic vehicle health check platform in 2017. With more and more dealers adopting fully integrated video and photographs to provide transparency to customers and with the use of online authorisation growing by 35% last year and the value of work authorised online increasing by 207%, these figures are expected to rise again through 2018. Integrated 0% financing of identified red work also provides a useful and affordable mechanism for customers to pay for expensive repairs on the day that may otherwise have been lost.

The eDynamix proactive follow up platform also helped generate and retain over £411,000 of retail service work per workshop in 2017 in addition to the services due as part of iVHC and paid for through service plans.

eDynamix Online Bookings platform allows a customer to book a service, iVHC work now due and those items on a service plan, into a workshop 24 hours a day. Not only does an online platform provide a great a source of revenue for the dealer, with an average value of £174 per booking, but it also offers customers complete convenience. 63% of appointments were made outside of normal working hours in 2017 and 49% of all bookings were made using a mobile device.

Iain Nickalls, director said “It’s fantastic to see that our integrated platform is continuing to help dealers in their goal of not only retaining more customers, but also in increasing revenues by often replacing standalone legacy systems. Our next generation suite of products helped to generate almost £700,000 per workshop in 2017. With our Connect app management can also get an immediate overview of business performance across multiple aftersales channels to help drive service plan sales and iVHC identified work conversion for example.

“2017 was a difficult year for a lot of dealers but we are continuing to develop our current systems to ensure they remain market leading while also developing new ways in which our customers can improve their productivity with the ultimate goal of increasing their profitability”.

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As featured on AM Online

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Sales Desk


Harness the power of your aftersales customers in your sales department using our new and exciting lead management system; bringing together data from multiple sources to provide a complete overview of your enquiries and opportunities.

Automatically populate with leads from your electronic vehicle health check and online bookings platforms, view your group stock through Stock Master, send personalised sales videos using VIDEO1st, create tailored service plans and send post-delivery communications and surveys all from Sales Desk.

Sales Desk will be available in early 2018!

VIDEO1st Online

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You can now use VIDEO1st to create high definition videos and upload
them directly to your YouTube channel


Use the VIDEO1st app on iOS and Android operating systems to create high definition videos

Manage and upload to different playlists within your YouTube channel straight from the VIDEO1st portal

Automatically attach your own branded top and tail videos to the recorded media to deliver a consistent message to all customers

Brand the videos with your own logo and automatically add your own soundtrack to create a professional and consistent look, feel and sound

Upload videos from your YouTube channel directly to AutoTrader

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Other features and benefits…
  • Video tags are automatically created from the vehicle description
  • Manually add further tags to improve video ranking
  • Deliver video content consistency across your business
  • Improves SEO by uploading videos to social media
  • Automatically embed the published YouTube video into your website
  • Simple to use!
Facebook integration coming soon

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eDynamix increase staff numbers by 22% to cope with demand


Mark_JulieWith a continually growing customer base and ongoing product enhancement and developments, eDynamix are maintaining their investment in staff in all areas of the business.

Mark Johnson joins in a business development role and will be responsible the Midlands and East. Mark pictured above, previously worked for Parkway Volkswagen in a Business Manager role before moving to Dubai to take up a sales managers position with Gargash Mercedes Benz. Therefore, he will bring a wealth knowledge and experience of the industry to support current customers and also to develop new relationships.

eDynamix have also employed Julie Roche as compliance manager to ensure their certification to the ISO 27001 standard is maintained. As compliance manager, Julie will also be responsible for ensuring all systems and suppliers are compliant to the GDPR while overseeing the rollout of our Consent Authorisation Server (CAS) to help our customers with conformity to the upcoming regulation.

Additional appointments have been made in Client Services, Research and Development and Support to take the total number of staff to 66 across the 4 global offices.

Iain Nickalls, director, said “These really are exciting times at eDynamix with lots of exciting projects and developments in the pipeline. Our investment in additional staff in all areas of the business shows our commitment to continue as a front runner in software provision for the motor industry. We want to continue to support our customers in the way in which they have become accustomed while at the same time helping them towards GDPR compliance”.




As a duty of care to your customers, ensure a visual health check is completed on every vehicle that enters your workshop, clearly, quickly and concisely highlighting any concerns. Discover the benefits with our intuitive vehicle health check system, iVHC.

  • Fully integrated with all other eDynamix modules including videos & photographs for Red and Amber work upsell
  • Inject previously unsold Red or Amber work concerns automatically into the new health check as a mandatory inspection
  • Send customised reminders via email, SMS and direct mail for work now due
  • Provide convenience to customers by allowing them to book VHC work now due directly through the online bookings platform
  • Full, data rich reporting helps fully analyse performance by dealership, advisor and technician

Online Service Plan Quote


With 25% of online workshop bookings being made outside of working hours, imagine how many of your customers would quote themselves a service plan in the comfort of their own home, at their convenience without feeling under pressure? By adding eDynamix Service Plan Quote to your website or your Online Booking Portal, you can!

  • A fully responsive design which allows a quote to be created on any device, including smartphones
  • Using a VRM lookup ensures that the quote is created on the right make, model and variant
  • Customers can configure the quote so it matches their exact requirements
  • The setup and menu pricing engine use the same parameters as your internal service plan portal
  • Receive immediate alerts when a quote has been raised
  • View the customers configured quote in your service plan portal alongside all internal plans
  • Available 24/7

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