Parkway Motor Group see 20% increase in YOY used car sales while piloting eDynamix StockMaster

Parkway VW

Parkway Motor Group who represent Volkswagen across 4 retail car dealerships in Derby, Leicester, Kettering and Northampton, have seen a 20% year on year increase in used car sales to July since installing eDynamix StockMaster. Used vehicle profits in this period also increased by almost £750,000, while average days in stock across the Group has decreased by nearly 40% to 42 days.

Mark Barrow, Group Head of Retail Sales at Parkway, said “StockMaster has helped keep myself and my team focused on the key metrics any business should be looking at, including the days in stock trends and the stock mix. Both are crucial elements to a successful used car business, however these figures aren’t readily available for most DMS systems on the market and can easily be overlooked or ignored without it.

“What we are now able to do is manage the process a lot closer and react real time during the month if we have concerns over vehicle run rates or margin/stock mix trends. As a business that holds over 800 used vehicles on stock, this is invaluable.”

eDynamix StockMaster uses stock data from DMS systems to provide a consolidated group view of vehicles available for sale. With tight integration with Autotraders iControl software the system alerts users to price movements, ad view shifts and desirability changes for vehicles in market, nationally and regionally, on a daily basis. This allows dealers to actively monitor and adjust their selling prices to ensure all stock is competitively priced. Stock videos and photographs are also populated using eDynamix VIDEO1st app, with all stock and media available within Sales Desk, eDynamix new lead management platform.

Barrow added “Key tools are now available to use such as vehicles missing images or video, vehicles not advertised or price differences during a price change exercise meaning we can manage by exception on the cars that aren’t performing as well as other cars and we can really understand the reasons why – and most of the time it’s not the price!

“We are set a specific target by Volkswagen to achieve our used car target, and YTD we are currently 115% of that objective, with some huge momentum behind us to hopefully end the year even stronger.

“The majority of this has been down to being able to have such an interactive and visible stock system. From the Managing Director down to the Sales Executives, we can see the stock and have real ability to poke those dark corners to ensure no stock goes unnoticed. This is crucial to affect all areas of the business, not least the profitability. StockMaster is now a hugely crucial cog in our business  and I’m looking forward to building on the success we have had already in the short time we’ve used it.”

Iain Nickalls, eDynamix Director, said “Pricing used cars can sometimes be seen as a dark art with a lot of how people have previously priced to market or price checked been on “gut” feel. With StockMaster and Auto Trader i-Control integration dealers can use a much more scientific and measured approach. StockMaster actively alerts users that there are certain cars that aren’t performing to market allowing them to act accordingly to positively affect vehicle turnover and profitability.”

Get in touch to find out more…

or call us on 0845 413 0000



Preparing for the car dealership of 2030


AM eDynamix Future Dealership

AM take a look at what the futuristic dealership will look like and how they will be shaped by technology. From new cars being sold by online platforms, mobile retailing and VR to the use of digital technology in aftersales and more. We take a look at the connected dealership, how online booking systems are linked to the DMS, other advanced software systems and more importantly, the level of customer service they provide.

Iain Nickalls, eDynamix director, said dealers and manufacturers should already be building their aftersales programmes with Generation Z in mind, to ensure a faster and more efficient delivery of service tailored to the customer’s needs.

“Autonomous cars that deliver themselves to a workshop once seemed like science fiction. I believe it will only be a few years until we see this reality,” he said.

“While the industry is working towards this, there is currently a big shift towards customer self-service throughout the whole aftersales process.

Check out the article on AM Online

Hyundai Motor UK Launches Industry-First Tailored Service Plans


Hyundai Tablet Device

We are very pleased to announce that Hyundai Motor UK now offer bespoke Service Plans using the eDynamix platform.

“We are delighted to launch this unique offering to enhance our customers’ experience. We believe that the new platform will give drivers the opportunity to create bespoke service plans based on their individual vehicles and lifestyles. No matter the age of their car, or the mileage, customers will be able to access a suitable service and repair plan at a tailored and competitive price – offering peace of mind and an alternative to the ‘one-size-fits-all’ fixed priced option that tends to be the norm across the industry.”

Nick Tunnell
Hyundai Motor UK Aftersales Director

Hyundai Logo

Click to read the full article from Hyundai


Interactive Vehicle Health Check


More than just a vehicle health check system, our iVHC application is interactive, intuitive and fully integrated with all other modules, including VIDEO1st for video and photographs and Finance and Repair Plans for red and amber work upsell.

With up to date analysis available via the Connect reporting app, detailed drill-through analysis and the ability to view at dealer or group level.

Other features include…


Provide customers the opportunity to spread the cost of red work concerns identified through iVHC over 6 or 12 months, with no deposit, while having the repair fixed on the day.


Capture key information at service check-in such as service book and locking nut key locations, damage recording (including image evidence capture) and more.  Allow service advisors to rebook red & amber work at check-out.


Full, data rich reporting helps fully analyse performance by dealership, advisor and technician.


Provide convenience to customers by

allowing them to book VHC work now due directly through the Online Bookings platform.


Inject previously unsold red or amber work concerns automatically into the new health check as a mandatory inspection.


Send customised reminders via email, SMS and direct mail for work now due.

Find out more

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Lexus Hull gain Kiwami Award for finest guest experience


Image sourced from

A series of celebratory events took place last week for the awards, hosted in Marseille where the successful retailers were presented with the Kiwami Award by Pascal Ruch, head of Lexus Europe.

Ruch said: “Lexus’s ambition has not been simply to redefine what great guest experience means in the automotive industry, but to constantly recognise and respond to changes in customer habits and priorities. By harnessing the concept of omotenashi in developing their business, our European retailers can maintain the highest service standards, supported by the dedicated work of everyone in their teams.”

Kiwami is a Japanese word meaning “ultimate” demonstrating the values of Japanese hospitality or ‘omotenashi’ which is fundamental to the Lexus brand.

The winners were selected after a two-stage judging process analysing each retailer’s guest experience standards and overall business performance.

Steve Kelly, Lexus Director of the John Roe Group said: “This award is a credit to the great team we have at Lexus Hull and our principle of building relationships rather than selling cars. By getting to know our customers well, we can meet and exceed their expectations, and all our team work hard to achieve this goal.”

Lexus Hull use eDynamix platform for Service PlansProactive Follow Up and iVHC.


You’ve had the “What is”, now for the “How to”…


iConsent, combined with GDPR Cleanse provides a suite of tools to ensure consent under the GDPR is managed correctly. With multiple consent capture points that fit your daily processes, as well as cleansing of data ready for marketing, you will be completely covered for this element of GDPR.

  • Manage consent capture within the Connect app*
  • Analyse by contact methods
  • View at dealer or group level
  • Regular reports pushed to your email
  • All your consent in one place
  • Standalone module for capturing consent
  • Tablet and desktop options for ease of use and flexibility
  • Fully integrated into the eDynamix platform
  • DMS integration available**
  • Comes with GDPR Cleanse module for GDPR compliant marketing

GDPR Cleanse provides a mechanism for full GDPR compliance when marketing your customers once consent has been captured using iConsent. GDPR Cleanse works with any DMS*** without the need for full integration and includes MPS & TPS as well as email validation as standard. Please contact us for more information or to book a demo.

*Coming Soon

** DMS Dependant

***DMS Export format dependant

Find out more

VIDEO1st and YouTube

Harness the power of YouTube through VIDEO1st Online to increase vehicle sales…

VIDEO1st Online

VIDEO1st Online provides a platform for dealers to take a sales video on the forecourt and then seamlessly upload it directly to YouTube and Auto Trader. Using a VRM lookup, full vehicle details are populated onto the video-sharing website as the media is uploaded together with a direct link to the Auto Trader advert for the vehicle.

  • Uploaded media
  • Description from DVLA
  • Price from Stock Master
  • Dealer contact information
  • Link to ad on Auto Trader
  • Price
  • Vehicle Description
  • Media from You Tube
  • Dealer contact information

If eDynamix Stock Master is being used to manage and monitor stock profiling from the DMS then the current retail price is attached to the vehicle description on YouTube. If the price is adjusted within Stock Master, this is immediately reflected on the YouTube video.

Of the videos watched on a Dealers’ YouTube channel, 55% are found from YouTube’s own search and browse features with a further 36% viewed after being suggested while watching a video on the site.

When found from external sources, 31% are viewed after a user search on Google and 30% are from other channels.

  • £99 per month including
  • YouTube
  • Auto Trader
  • Personalised Videos

Find out more

The difficulties of the GDPR within the Automotive Sector

The automotive sector is particularly affected by the GDPR due to its inherent franchise structure which has led to many variations in processes and systems.

The key issues to overcome revolve around consent management and compliance management which include:

·      Embedding consent capture within daily processes

Most Dealer Management Systems do not easily allow you to capture consent as, generally, they are not customer facing systems. Dealers may resort to capturing consent on paper forms and then manually transferring to the DMS. This can lead to errors and loss of consent evidence if not managed properly, not to mention the additional time required to process this data.

·      Capturing consent in multiple systems 

Many dealers have multiple systems that capture customer data, such as Sales Enquiry Management, CRM, Service Plan, Video tools, etc. If consent is being captured in each of these then it can lead to duplication and potential mismatch of consent which slows down the marketing process and could cause a breach of the GDPR.

·      Updating consent for existing customers

While it is possible to update consent already held for existing customers, to do so is incredibly difficult as it relies on having evidence of opt-out options at point of data capture (which most dealers don’t have). The only real option is to start gaining consent one by one as you see your existing customers through normal business.

·      Measuring and managing consent

Dealers who have already started the consent capture process are finding it difficult to measure important KPIs, such as capture rates and agreed contact methods. Moving forward these extremely important business KPIs need to be managed on a frequent basis to ensure consent levels remain consistently high.

·      Compliance Management

To be compliant with GDPR, most, if not all dealers will require a Data Protection office (or DPO for short). The DPO will be tasked with, amongst other things, mapping out the exchange of data, training staff on GDPR processes, managing Data Processors and much more. All of this can become overwhelming if it isn’t managed and stored centrally as evidence of duty of care will be required if a complaint to the ICO is made.

Screen Shot 2018-03-08 at 15.36.52

At eDynamix, we recognise these issues as high priority which is why we’ve built iConsent, our GDPR solution in an app. With it you have a single repository of consent with multiple capture points that embed themselves within your daily processes. iConsent can work with multiple databases at once and consolidate records to produce a master consent record for each customer.


Case Study

For the pilot of iConsent, we asked a number of dealerships to use it in their showrooms to capture consent. The results taken from 2 months of data show that 48% of consumers chose marketing by mail with the highest choice being email at 68%. Phone came in at 61%with SMS at 57%. Overall however, 90% of customers chose to be marketed via at least 1 channel.

Screen Shot 2018-03-08 at 15.39.30

See our iConsent leaflet

GDPR Cleanse

Within iConsent is GDPR Cleanse. This feature provides a mechanism for full GDPR compliance when marketing your customers once consent has been captured using iConsent. GDPR Cleanse works with any DMS without the need for full integration and is equipped with a SAR Console for easy handling of Subject Access Requests. Right to be forgotten management and full integration to the Telephone and Mail preference services can also be included for efficient removal of customer data on the eDynamix platform.

GDPR Compliance Manager

Included within iConsent is our Compliance Manager tool that allows Data Protection Officers to manage the entire process of GDPR compliance. As well as a customisable ‘live’ compliance check list, there is a repository of useful information as well as a secure ‘document locker’ to keep everything GDPR related in one location.

See our GDPR booklet

Screen Shot 2018-03-08 at 15.54.30

Our Connect desktop and mobile application keeps you in touch with GDPR KPIs not only for consent, but overall business compliance management.


eDynamix will be running a series of online workshops soon to discuss GDPR and iConsent, please visit our website to book a space at one of these. You can also book an on-site demo by contacting the eDynamix team through the following channels:

Phone: 01670 751201



Join a Workshop

Integrated systems playing more influential role in aftersales

Integrated systems

eDynamix and their connected suite of products, including service plans, vehicle health check, VIDEO1st, proactive follow up and online bookings have continued to help dealers maintain and improve customer retention and aftersales profitability throughout 2017.

Service Plans offer a customer the convenience of small monthly payments which allows them to budget for all of their servicing needs over the coming months and years. With an average value of £860 per plan, including almost £200 of optional services such as MOT’s and brake and air conditioning services, and average term of 41 months, dealers continue to adopt and rely on eDynamix service plans for ongoing retention and revenue. With plans often sold at full hourly labour rate dealers also see a higher return from service plan customers than through non-plan retail customers with £166,000 per workshop generated from eDynamix service plans in 2017.

With the addition of maintenance items, such as tyres and brakes, to the monthly payment both customer convenience and dealer profitability are improved. The average value of vehicle maintenance items added over and above the services traditionally found on a service plan is £235.

£112,000 of identified work was sold per workshop using iVHC, eDynamix electronic vehicle health check platform in 2017. With more and more dealers adopting fully integrated video and photographs to provide transparency to customers and with the use of online authorisation growing by 35% last year and the value of work authorised online increasing by 207%, these figures are expected to rise again through 2018. Integrated 0% financing of identified red work also provides a useful and affordable mechanism for customers to pay for expensive repairs on the day that may otherwise have been lost.

The eDynamix proactive follow up platform also helped generate and retain over £411,000 of retail service work per workshop in 2017 in addition to the services due as part of iVHC and paid for through service plans.

eDynamix Online Bookings platform allows a customer to book a service, iVHC work now due and those items on a service plan, into a workshop 24 hours a day. Not only does an online platform provide a great a source of revenue for the dealer, with an average value of £174 per booking, but it also offers customers complete convenience. 63% of appointments were made outside of normal working hours in 2017 and 49% of all bookings were made using a mobile device.

Iain Nickalls, director said “It’s fantastic to see that our integrated platform is continuing to help dealers in their goal of not only retaining more customers, but also in increasing revenues by often replacing standalone legacy systems. Our next generation suite of products helped to generate almost £700,000 per workshop in 2017. With our Connect app management can also get an immediate overview of business performance across multiple aftersales channels to help drive service plan sales and iVHC identified work conversion for example.

“2017 was a difficult year for a lot of dealers but we are continuing to develop our current systems to ensure they remain market leading while also developing new ways in which our customers can improve their productivity with the ultimate goal of increasing their profitability”.

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As featured on AM Online

Check out other related articles on LinkedIn

Sales Desk

Sales Desk

Harness the power of your aftersales customers in your sales department using our new and exciting lead management system; bringing together data from multiple sources to provide a complete overview of your enquiries and opportunities.

Automatically populate with leads from your electronic vehicle health check and online bookings platforms, view your group stock through Stock Master, send personalised sales videos using VIDEO1st, create tailored service plans and send post-delivery communications and surveys all from Sales Desk.

Sales Desk will be available in early 2018!