Harness the power of YouTube through VIDEO1st Online to increase vehicle sales…
Harness the power of YouTube through VIDEO1st Online to increase vehicle sales…
eDynamix and their connected suite of products, including service plans, vehicle health check, VIDEO1st, proactive follow up and online bookings have continued to help dealers maintain and improve customer retention and aftersales profitability throughout 2017.
Service Plans offer a customer the convenience of small monthly payments which allows them to budget for all of their servicing needs over the coming months and years. With an average value of £860 per plan, including almost £200 of optional services such as MOT’s and brake and air conditioning services, and average term of 41 months, dealers continue to adopt and rely on eDynamix service plans for ongoing retention and revenue. With plans often sold at full hourly labour rate dealers also see a higher return from service plan customers than through non-plan retail customers with £166,000 per workshop generated from eDynamix service plans in 2017.
With the addition of maintenance items, such as tyres and brakes, to the monthly payment both customer convenience and dealer profitability are improved. The average value of vehicle maintenance items added over and above the services traditionally found on a service plan is £235.
£112,000 of identified work was sold per workshop using iVHC, eDynamix electronic vehicle health check platform in 2017. With more and more dealers adopting fully integrated video and photographs to provide transparency to customers and with the use of online authorisation growing by 35% last year and the value of work authorised online increasing by 207%, these figures are expected to rise again through 2018. Integrated 0% financing of identified red work also provides a useful and affordable mechanism for customers to pay for expensive repairs on the day that may otherwise have been lost.
The eDynamix proactive follow up platform also helped generate and retain over £411,000 of retail service work per workshop in 2017 in addition to the services due as part of iVHC and paid for through service plans.
eDynamix Online Bookings platform allows a customer to book a service, iVHC work now due and those items on a service plan, into a workshop 24 hours a day. Not only does an online platform provide a great a source of revenue for the dealer, with an average value of £174 per booking, but it also offers customers complete convenience. 63% of appointments were made outside of normal working hours in 2017 and 49% of all bookings were made using a mobile device.
Iain Nickalls, director said “It’s fantastic to see that our integrated platform is continuing to help dealers in their goal of not only retaining more customers, but also in increasing revenues by often replacing standalone legacy systems. Our next generation suite of products helped to generate almost £700,000 per workshop in 2017. With our Connect app management can also get an immediate overview of business performance across multiple aftersales channels to help drive service plan sales and iVHC identified work conversion for example.
“2017 was a difficult year for a lot of dealers but we are continuing to develop our current systems to ensure they remain market leading while also developing new ways in which our customers can improve their productivity with the ultimate goal of increasing their profitability”.
With its extensive reporting suite, VIDEO1st can be used by an unlimited number of users on unlimited iOS and Android devices for only
No setup fees and no lengthy contracts to sign
Personalise the video by adding your own branding and logo
Dealer specific top and tail videos which can be used to introduce your company and explain the content of the video
Users can pause and zoom on the videos
Easily and clearly highlight any concerns with the vehicle to the customer, or just simply that the vehicle has a clean bill of health
VIDEO1st is fully integrated with our industry leading electronic vehicle health check system, iVHC
Using several different systems from several different suppliers in aftersales departments can lead to issues such as reduced efficiency, falling profitability, problems with software support and a slowdown in the fulfilment of customer expectations.
Monthly bills from different suppliers for their licences and support can quickly mount into potentially large and unnecessary costs, with the burden of reconciling and paying multiple invoices placed with an accounts team. Using one supplier for all of the core aftersales processes, with one login to connect them together, and one support channel and one invoice provides a more efficient and cost-effective solution for dealers.
A connected solution helps to improve productivity and staff engagement, but it also increases staff morale, system use and profitability. It makes training new and existing employees more effective, while at the same time helping to reduce staff turnover, with users feeling more confident in their day-to-day job role because they have a greater understanding of one connected system rather than a mediocre appreciation of multiple disparate systems.
Data from various dealer management systems, the DVLA and DVSA, tyre distributors, and finance and insurance companies can all be connected into one portal. This can help to reduce errors, through seamless transfer of data between systems. This then removes customer blindspots that arise because information – such as addresses, mobile telephone numbers or customer email addresses – held in one system is not updated and, therefore, does not match data held in another.
eDynamix offers dealers a connected aftersales solution; encompassing (and embedded within) the service core process, with the aim of improving productivities, efficiencies and customer retention.
eDynamix Connect provides dealers with all of the core aftersales functions outside of their DMS; service plans, electronic vehicle health check, proactive follow-up, repairs and finance plans, online bookings, MOT cleansing, VIDEO1st, aftersales surveys and automated confirmations and reminders.
Through one portal, dealers can receive centralised, data-rich management reporting using our scheduled push reports, or use our eDynamix Connect app to get an overview of daily, weekly and monthly performance.
Not only do dealers’ systems, staff, management and third-party applications become connected, but eDynamix Connect offers multiple online channels to keep customers connected to dealers through the web and smart devices too:
■ Online bookings – giving customers the ability to book their service 24 hours a day, seven days a week.
■ Online service plan quote – allowing customers to create a quote for all of their future servicing requirements at their convenience.
■ iVHC online authorisation – letting customers view and authorise work needed on their vehicle, anytime, anywhere.
■ VIDEO1st online media and interactive comments – delivering the excitement of the showroom experience to the customer in the comfort of their own home.
It’s time to get connected!
They say a picture paints a thousand words, but it has also been said that one video is worth 1.8 million!
VIDEO1st allows Dealers to differentiate themselves from the competition by delivering the excitement of the showroom experience to the customer in the comfort of their own home.
Users can shoot multiple videos and photographs for many and varied scenarios, from an initial enquiry and walk around, to personal videos giving the customer a sneak preview of their shiny new vehicle prior to delivery. Engage the customer further by starting an interactive conversation and provide links to relevant websites, brochures and offers so customers have one web page delivering all of the information they require.
In an ever expanding digital world where online, social and digital media is now not just a nice to have, but is expected, Dealers can now engage and empower customers with up to date, relevant information to deliver a digital age approach to a traditional process. Using online, personalised digital media helps to not only secure customer engagement, but it also supports the nurturing of relationships and ultimately grows satisfaction.
VIDEO1st will work on any internet enabled mobile device, with an IOS or Android operating system and built-in camera. Therefore, there is no need to purchase additional, often very costly equipment if these are already readily available in the Dealership.
VIDEO1st is not only cost effective because there are no initial setup costs, no contracts to sign and because it is device neutral, but after an initial free 60 day trial, the only nominal monthly charge for ongoing support and maintenance is £45 per department.
The management dashboard not only allows Business Managers to critique and amend galleries, but it allows a complete preview as the customer will see their personal web page. It also allows users to see viewing logs on each media item, including when a video / photograph was opened, if it was viewed internally by member of staff or externally by the customer, and also how long the videos were watched for.
Every secure, individualised web page includes a personal message to the customer from the sales person, a full gallery of the requested media, all key information relevant to the vehicle, vehicle details from the DVLA and links to external websites and resources.
The interactive comments section allows customers to ask additional questions relating to the vehicle, or for further media items to be sent to the gallery. The user can then respond to the questions and comments, delivering an online, interactive experience to the customer.
Instant notifications are available at every stage of the VIDEO1st process from a gallery being available to critique, to the media being sent to the customer, then immediately as it is opened and watched and when new comments have been added by the customer and user.
Using one device, a user can capture and / or upload multiple videos and photographs into each vehicle gallery and deliver them to the customer to view at their convenience. This can be done automatically as soon as the gallery has been created or only after the content has been reviewed and approved by a Manager.
A vehicle gallery can be sent automatically to the customer as soon as it has been prepared by the user on their mobile device. Options also exist allowing galleries to be sent only after the content has been reviewed and approved by a Business Manager, because one bad video could mean many lost sales.
Each customer can receive an individualised email and / or SMS message, both of which include a link to their own personalised web page. Both contact types can be fully customised to each individual Dealer or Dealership to deliver a consistent message.
Links to external websites and/or resources relating to the vehicle, the Dealer or manufacturer, or current special offers , including online brochures and documents, can be easily included with each gallery, delivering all relevant information directly to the customer in one place.