VIDEO1st and YouTube

Harness the power of YouTube through VIDEO1st Online to increase vehicle sales…

VIDEO1st Online

VIDEO1st Online provides a platform for dealers to take a sales video on the forecourt and then seamlessly upload it directly to YouTube and Auto Trader. Using a VRM lookup, full vehicle details are populated onto the video-sharing website as the media is uploaded together with a direct link to the Auto Trader advert for the vehicle.

  • Uploaded media
  • Description from DVLA
  • Price from Stock Master
  • Dealer contact information
  • Link to ad on Auto Trader
  • Price
  • Vehicle Description
  • Media from You Tube
  • Dealer contact information

If eDynamix Stock Master is being used to manage and monitor stock profiling from the DMS then the current retail price is attached to the vehicle description on YouTube. If the price is adjusted within Stock Master, this is immediately reflected on the YouTube video.

Of the videos watched on a Dealers’ YouTube channel, 55% are found from YouTube’s own search and browse features with a further 36% viewed after being suggested while watching a video on the site.

When found from external sources, 31% are viewed after a user search on Google and 30% are from other channels.

  • £99 per month including
  • YouTube
  • Auto Trader
  • Personalised Videos

Find out more

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The difficulties of the GDPR within the Automotive Sector

The automotive sector is particularly affected by the GDPR due to its inherent franchise structure which has led to many variations in processes and systems.

The key issues to overcome revolve around consent management and compliance management which include:

·      Embedding consent capture within daily processes

Most Dealer Management Systems do not easily allow you to capture consent as, generally, they are not customer facing systems. Dealers may resort to capturing consent on paper forms and then manually transferring to the DMS. This can lead to errors and loss of consent evidence if not managed properly, not to mention the additional time required to process this data.

·      Capturing consent in multiple systems 

Many dealers have multiple systems that capture customer data, such as Sales Enquiry Management, CRM, Service Plan, Video tools, etc. If consent is being captured in each of these then it can lead to duplication and potential mismatch of consent which slows down the marketing process and could cause a breach of the GDPR.

·      Updating consent for existing customers

While it is possible to update consent already held for existing customers, to do so is incredibly difficult as it relies on having evidence of opt-out options at point of data capture (which most dealers don’t have). The only real option is to start gaining consent one by one as you see your existing customers through normal business.

·      Measuring and managing consent

Dealers who have already started the consent capture process are finding it difficult to measure important KPIs, such as capture rates and agreed contact methods. Moving forward these extremely important business KPIs need to be managed on a frequent basis to ensure consent levels remain consistently high.

·      Compliance Management

To be compliant with GDPR, most, if not all dealers will require a Data Protection office (or DPO for short). The DPO will be tasked with, amongst other things, mapping out the exchange of data, training staff on GDPR processes, managing Data Processors and much more. All of this can become overwhelming if it isn’t managed and stored centrally as evidence of duty of care will be required if a complaint to the ICO is made.

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At eDynamix, we recognise these issues as high priority which is why we’ve built iConsent, our GDPR solution in an app. With it you have a single repository of consent with multiple capture points that embed themselves within your daily processes. iConsent can work with multiple databases at once and consolidate records to produce a master consent record for each customer.

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Case Study

For the pilot of iConsent, we asked a number of dealerships to use it in their showrooms to capture consent. The results taken from 2 months of data show that 48% of consumers chose marketing by mail with the highest choice being email at 68%. Phone came in at 61%with SMS at 57%. Overall however, 90% of customers chose to be marketed via at least 1 channel.

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See our iConsent leaflet

GDPR Cleanse

Within iConsent is GDPR Cleanse. This feature provides a mechanism for full GDPR compliance when marketing your customers once consent has been captured using iConsent. GDPR Cleanse works with any DMS without the need for full integration and is equipped with a SAR Console for easy handling of Subject Access Requests. Right to be forgotten management and full integration to the Telephone and Mail preference services can also be included for efficient removal of customer data on the eDynamix platform.

GDPR Compliance Manager

Included within iConsent is our Compliance Manager tool that allows Data Protection Officers to manage the entire process of GDPR compliance. As well as a customisable ‘live’ compliance check list, there is a repository of useful information as well as a secure ‘document locker’ to keep everything GDPR related in one location.

See our GDPR booklet

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Our Connect desktop and mobile application keeps you in touch with GDPR KPIs not only for consent, but overall business compliance management.

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eDynamix will be running a series of online workshops soon to discuss GDPR and iConsent, please visit our website to book a space at one of these. You can also book an on-site demo by contacting the eDynamix team through the following channels:

Phone: 01670 751201

Email: enquiries@edynamix.com

Website: www.edynamix.com

Join a Workshop

Integrated systems playing more influential role in aftersales

Integrated systems

eDynamix and their connected suite of products, including service plans, vehicle health check, VIDEO1st, proactive follow up and online bookings have continued to help dealers maintain and improve customer retention and aftersales profitability throughout 2017.

Service Plans offer a customer the convenience of small monthly payments which allows them to budget for all of their servicing needs over the coming months and years. With an average value of £860 per plan, including almost £200 of optional services such as MOT’s and brake and air conditioning services, and average term of 41 months, dealers continue to adopt and rely on eDynamix service plans for ongoing retention and revenue. With plans often sold at full hourly labour rate dealers also see a higher return from service plan customers than through non-plan retail customers with £166,000 per workshop generated from eDynamix service plans in 2017.

With the addition of maintenance items, such as tyres and brakes, to the monthly payment both customer convenience and dealer profitability are improved. The average value of vehicle maintenance items added over and above the services traditionally found on a service plan is £235.

£112,000 of identified work was sold per workshop using iVHC, eDynamix electronic vehicle health check platform in 2017. With more and more dealers adopting fully integrated video and photographs to provide transparency to customers and with the use of online authorisation growing by 35% last year and the value of work authorised online increasing by 207%, these figures are expected to rise again through 2018. Integrated 0% financing of identified red work also provides a useful and affordable mechanism for customers to pay for expensive repairs on the day that may otherwise have been lost.

The eDynamix proactive follow up platform also helped generate and retain over £411,000 of retail service work per workshop in 2017 in addition to the services due as part of iVHC and paid for through service plans.

eDynamix Online Bookings platform allows a customer to book a service, iVHC work now due and those items on a service plan, into a workshop 24 hours a day. Not only does an online platform provide a great a source of revenue for the dealer, with an average value of £174 per booking, but it also offers customers complete convenience. 63% of appointments were made outside of normal working hours in 2017 and 49% of all bookings were made using a mobile device.

Iain Nickalls, director said “It’s fantastic to see that our integrated platform is continuing to help dealers in their goal of not only retaining more customers, but also in increasing revenues by often replacing standalone legacy systems. Our next generation suite of products helped to generate almost £700,000 per workshop in 2017. With our Connect app management can also get an immediate overview of business performance across multiple aftersales channels to help drive service plan sales and iVHC identified work conversion for example.

“2017 was a difficult year for a lot of dealers but we are continuing to develop our current systems to ensure they remain market leading while also developing new ways in which our customers can improve their productivity with the ultimate goal of increasing their profitability”.

Get in touch

As featured on AM Online

Check out other related articles on LinkedIn

Sales Desk

Sales Desk

Harness the power of your aftersales customers in your sales department using our new and exciting lead management system; bringing together data from multiple sources to provide a complete overview of your enquiries and opportunities.

Automatically populate with leads from your electronic vehicle health check and online bookings platforms, view your group stock through Stock Master, send personalised sales videos using VIDEO1st, create tailored service plans and send post-delivery communications and surveys all from Sales Desk.

Sales Desk will be available in early 2018!

VIDEO1st Online

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You can now use VIDEO1st to create high definition videos and upload
them directly to your YouTube channel

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Use the VIDEO1st app on iOS and Android operating systems to create high definition videos

Manage and upload to different playlists within your YouTube channel straight from the VIDEO1st portal

Automatically attach your own branded top and tail videos to the recorded media to deliver a consistent message to all customers

Brand the videos with your own logo and automatically add your own soundtrack to create a professional and consistent look, feel and sound

Upload videos from your YouTube channel directly to AutoTrader

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Other features and benefits…
  • Video tags are automatically created from the vehicle description
  • Manually add further tags to improve video ranking
  • Deliver video content consistency across your business
  • Improves SEO by uploading videos to social media
  • Automatically embed the published YouTube video into your website
  • Simple to use!
Facebook integration coming soon

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New Releases : VIDEO1st

VIDEO1st

Management Dashboard

YouTube
Manage your YouTube channel, reach a wider audience and improve SEO by automatically uploading videos taken using the VIDEO1st app to the video-sharing website

Auto Trader
Stock videos taken using VIDEO1st can be uploaded to a dealers Auto Trader feed and attached to a vehicle available on the site without the need to log in and do this manually

Add Audio Tracks
Dealer specific audio tracks can be added to videos at the point of production to provide a consistent and professional experience to customers

Stabilisation
Videos can be stabilised to remove camera wobble and smooth movement between frames which ensures the end user experience is to the highest possible standards.

New Releases : Service Plan

Service Plans

Management App

Next Service Type
Automatically calculate the next type of service on the service plan configuration stage based on the vehicle’s current mileage

Top Up
Should a vehicle come into the workshop early there is a top up facility which allows additional funds to be added by the customer to ensure the plan remains in credit

Maintenance Items
Add additional maintenance items to a service plan which aren’t normally found in the scope of a traditional plan. Items such as tyres, brakes, cambelts, etc. can be added when the plan is created, or even during a plan amendment, and correct amount of money collected alongside that already being collected for the services to ensure that you have enough in the fund for when the maintenance item is due. This feature merges our Repair Plan application together with our Service Plan system to ensure all service and maintenance items can be managed through one monthly Direct Debit.

Plan Amendment
Easily amend the plan length, annual mileage and optional services during a live plan amendment to ensure the plan continues to match the customers driving style and requirements.

Variable Payments
Payments can be varied to always ensure there are enough funds in the customers pot to cover services as and when they are due within the lifecycle of a plan.

Loyalty Cards
Dealer branded loyalty cards can be automatically posted to customers on plan confirmation and include the customers name and registration and which may entitle them to additional offers over and above a normal retail customer

New Releases : Online Bookings

Online Bookings

Fully Responsive

iVHC Bookings
Customers can book red or amber work identified during a previous iVHC directly into online bookings, at the agreed price, using a link provided in follow up communication

Service Plan Quote
If the customer does not currently have a service plan offer them the opportunity to quote themselves one as part of the online bookings process with all required standard and optional services included to match their own requirements

Vehicle Valuation
Customers can ask to have their vehicle valued when in the dealership as during the online bookings process, sending a notification to the sales team of the upcoming visit and request

Voucher Codes
Create dealership specific voucher codes which can be shared with customers to offer discounts on bookings made online in a given date period.

New Releases : iVHC

iVHC

iVHC Percentage

 

Percentage Worn
All tyre and brake measurements, whether measured in millimetres worn or percentage remaining can be automatically converted and graphically displayed to a customer in percentage remaining.

Interactive Check In
Take photographs, shoot videos and record notes and damage on a vehicle with the customer present and prior to it entering the workshop using a tablet device.

Customer Consent
Gain customer consent to use all agreed communication channels for the GDPR during the check in process, while at the same time allowing the customer to update their personal details and view your Privacy Policy.

Identified Work Booking
Any work identified but not yet due can be booked into the workshop during the customer check out process using the online bookings portal from within the iVHC app.

Online Bookings
Customers can book red or amber work identified during a previous iVHC directly into online bookings, at the agreed price, using a link provided in follow up communication.

New Releases : Follow Up

Follow Up

Service Plan Quote

Service Plan Quote
Service plan quotes generated online by the customer can drop into the follow up system for a communications team to finalise and sell.

Sensitive Customer Check
Cross-check your DMS (DMS dependent) and exclude those customers marked as sensitive from receiving any follow up communication.

Undeliverable Emails
Any emails that bounce back are captured and highlighted on the timeline which then allows DMS records to be constantly cleansed and updated.

Star Rating
A rating question can be added to surveys for customers to rate their service experience using 1 to 5 stars.